SEO/PPC
Harness the power of targeted search and advertising. With our comprehensive SEO and PPC strategies, we ensure your brand not only stands out but also consistently reaches its target audience in the vast digital landscape.
Brands We Have Helped
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Why SEO and PPC
In the ever-evolving digital realm, visibility is paramount. Every day, millions of searches are conducted by potential customers looking for services and products.
SEO ensures your brand appears prominently in organic search results, driving consistent, high-quality traffic to your site.
On the flip side, PPC places your brand directly in front of a tailored audience, ensuring immediate visibility and fast results.
Together, they form a potent mix, guaranteeing increased reach, enhanced brand awareness, and the potential for exponential growth.
Our Approach
SEO
We take a holistic approach to SEO, beginning with in-depth keyword research to understand your audience's intent. From optimising your site's structure and content to building a robust backlink profile, we ensure every aspect is geared towards elevating your brand's presence on search engines. Regular reporting and analytics ensure that you're always informed and our strategies stay ahead of the curve.
PPC
Our Pay Per Click campaigns are crafted with precision. Starting with a comprehensive understanding of your brand's objectives, we design ad campaigns that target the right audience, at the right time, with compelling messages. Budget optimisation, continuous A/B testing, and real-time monitoring ensure your advertising spend garners the maximum ROI, driving both traffic and conversions.
Advantages of Our SEO & PPC Partnership
Tailored Solutions
Every brand is unique, and so are its goals and challenges. We don’t believe in one-size-fits-all solutions. Instead, we design bespoke SEO & PPC strategies that align seamlessly with your brand's mission and vision.
Transparency First
Our commitment to you goes beyond just results. We believe in complete transparency. From our methods to the tools we use, we keep you informed at every stage, ensuring you have full visibility into the campaign's progress
Continuous Learning
The digital landscape is always evolving, and so are we. Our team is continuously upskilling, staying updated with the latest in SEO & PPC trends and technologies. This ensures that your campaigns are always ahead of the curve, ready to capitalize on new opportunities.
Sustainable Growth
We're not just about short-term wins. Our focus is on creating strategies that drive sustainable, long-term growth, ensuring your brand's digital presence is robust, resilient, and ever-expanding.
Our Process
Navigating the digital landscape requires a blend of organic and paid strategies. Our process seamlessly integrates both, ensuring you get the best of the search engine world.
Discovery & Research
SEO: We dive deep into understanding your brand, competitors, and audience, setting the stage for keyword research and content strategy.
PPC: Market and keyword research informs our ad strategy, ensuring we target the right audience with compelling messaging.
Strategy Development
SEO: Based on our findings, we craft a tailored SEO strategy focused on driving organic traffic and improving site rankings.
PPC: We design a custom ad campaign blueprint, optimising for your goals, whether it's conversions, brand visibility, or both.
Implementation
SEO: From on-page optimisation to quality content creation, we start laying down the building blocks for organic search dominance.
PPC: Ad creation, targeting refinement, and budget allocation – we set up your campaigns for maximum ROI.
Continuous Monitoring & Optimisation
SEO: SEO isn't a one-time task. We constantly monitor performance, tweaking strategies to stay ahead of algorithm changes and market shifts.
PPC: Regularly reviewing ad performance, we fine-tune campaigns, ensuring they deliver optimal results and adapt to changing audience behaviors.
Reporting & Insights
SEO: Monthly reports detail your organic growth, keyword rankings, and areas of opportunity.
PPC: Detailed analytics provide insights into ad performance, click-through rates, conversion metrics, and more, keeping you in the loop every step of the way.
Loved by our customers
5-star reviews from happy business owners who are helping people and planet
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Hind Al Khatrash
Owner, Leap Loves Green
Becky Harrison Pastow
Owner, SOMA
Jeanette Martin
Owner, Martin Accountancy
Hayley Jones
Owner, Moon Phase Studios
Will Howson
Owner, WGF Instruments
Scott Rathbone
Co Founder, Medtek
Pricing: Tailored to Your Unique Needs
In the dynamic world of online marketing, no two projects are identical. Your brand's unique voice, objectives, and challenges require a bespoke approach, and that includes pricing.
While costs can vary, rest assured that our commitment to delivering exceptional value remains constant. Your success is our success, and we're dedicated to ensuring every pound invested yields meaningful returns.
FAQs
SEO is a long-term strategy. Typically, noticeable improvements can be observed between 3 to 6 months. However, significant changes, especially in highly competitive industries, might take up to a year or more.
The budget for PPC campaigns is based on multiple factors including your business goals, industry competition, and target audience. We begin with a consultation to understand your objectives and then propose a budget that aligns with your business needs.
Regular communication is key to our partnership. You'll receive monthly detailed reports highlighting the progress of your campaigns, performance metrics, and achieved milestones. For PPC, we offer more frequent updates due to the dynamic nature of paid advertising.
While we consistently achieve significant improvements in search rankings for our clients, it's essential to understand that no agency can guarantee a top position, especially for highly competitive keywords. Search engine algorithms factor in numerous variables, many of which are out of our control. However, our expertise, strategies, and commitment ensure your brand gets the best possible visibility and positioning.
Ready to Amplify Your Impact?
Harness the power of the web with 'Craig Thomas Online'. Let's create a sustainable online presence that resonates with your audience.
Lets make a better world!